18 Feb

Kim Gordon Partners with Urban Outfitters

Back in September Sonic Youth bassist/singer Kim Gordon launched Mirror/Dash clothing line along with Jeffrey Monteiro and Melinda Wansbrough.  She told the New York Times “there’s a need for clothes for cool moms.” Her first was the Hardy Jacket which limited the run to fifty copies and sells at a whopping $415.  Now that’s the way to target the recession.

Get it here www.mirrordash.com

The entire clothing line will be available exclusively at Urban Outfitters.  She also said “We’re actually trying to do something a little less trend oriented, a
little more classic, that might appeal to someone say who used to shop
at Urban [Outfitters] but wants something slightly less young looking.
And we would like to appeal also to the usual Urban customer as well.”

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